作者：朱舜华
By Zhu Shunhua [1]
作者简介 | Author Bio
朱舜华，现任深圳市钟表行业协会（SZWA)第13、14届会长，深圳市智能穿戴产业联合会 (FSW) 创会会长。1988年进入 SZWA 秘书处工作，后于 90 年代创办企业，成为进口商，并为多个瑞士品牌发展中国市场提供顾问服务。2015 当选为第 13 届会长，连任 14 届会长至今。1990 年参与创办中国（深圳）钟表展 CWCF 至 2019 年连续举办 30 届。
作为中国（深圳）钟表展 CWCF 的主要筹办者与推动者，朱舜华在 2026 年带领团队完成展会的战略升级与品牌重塑，将 CWCF 正式升级为全新的国际创新平台——“WINNOTIME”。这一全新定位旨在促进传统制表与智能穿戴、人工智能以及跨界设计的深度融合，引领下一代时间产业的全球发展方向。WINNOTIME 的核心使命，是推动产业从内卷式竞争走向“价值共创”，并以专家评审机制吸引全球具有创新力的企业参与。
深度参与了中国钟表工业和商业近 40 年的发展，目睹了瑞士钟表业、日本钟表业和全球钟表业的发展历程。2002 年创办深圳市钟表与智能穿戴研究院、2005 年创办深圳市钟表质量检验中心 (SWQC)、2005 年创办深圳市钟表产业集聚基地——时间谷 (CHINA TIME VALLEY)、2016 年创办 FSW 任会长至今。深圳市获得“中国钟表之都”的主要设计、策划和执行者。2008–2019 年任中国 BASELWORLD 钟表珠宝展团团长，期间多次举办高级别研讨会、推荐会，组织中瑞经贸官员和企业家交流，促成深圳市与瑞士伯尔尼州结为友好城市。自 2011 年起在中国–瑞士自贸协定谈判及后期工作小组承担重要角色。
Zhu Shunhua currently serves as the 13th and 14th-term President of the Shenzhen Watch & Clock Association (SZWA) and is the Founding President of the Federation of CHINA (Shenzhen) Smart Wearable Industry (FSW). He began his career in the SZWA Secretariat in 1988. In the 1990s, he founded his own company, becoming an importer and providing consultancy services for numerous Swiss brands expanding into the Chinese market. He was elected as the 13th-term President of SZWA in 2015 and was re-elected to the 14th term, a position he continues to hold.
Since 1990, he has participated in the founding and annual organization of the China (Shenzhen) Watch & Clock Fair (CWCF), overseeing 30 consecutive editions through 2019.
As the chief architect and long-standing organizer of the CWCF, Zhu led the strategic transformation and rebranding of the fair in 2026, officially elevating CWCF into the new international innovation platform “WINNOTIME.” This upgraded fair aims to integrate traditional watchmaking with smart wearables, artificial intelligence, and cross-disciplinary design, positioning itself at the forefront of next-generation time-industry development. WINNOTIME’s mission is to shift the industry from internal competition toward “value co-creation,” supported by an expert review mechanism that attracts truly innovative companies from around the world.
For nearly four decades, Zhu has been deeply engaged in the development of China’s watch industry and has witnessed the evolution of the Swiss, Japanese, and global horological sectors. His major initiatives include founding the Shenzhen Watch & Clock and Smart Wearable Research Institute (2002); establishing the Shenzhen Watch & Clock Quality Test Center (SWQC) (2005); and spearheading the development of CHINA TIME VALLEY, Shenzhen’s watch industry cluster (2005).
He also founded the Shenzhen Smart Wearable Industry Federation (FSW) in 2016 and continues to serve as its President.
Zhu was the head of the Chinese delegation to the BASELWORLD Watch & Jewellery Show from 2008 to 2019, where he organized high-level seminars and exchanges that contributed to Shenzhen and the Canton of Bern in Switzerland forming a sister-city relationship. Since 2011, he has played an important role in negotiations and subsequent working groups for the China–Switzerland Free Trade Agreement.
His key initiatives and leadership roles include:
1. Founding the Shenzhen Watch & Clock and Smart Wearable Research Institute (2002).
2. Establishing the Shenzhen Watch & Clock Quality Test Center (SWQC) (2005).
3. Spearheading the development of the Shenzhen Watch & Clock Industry Cluster Base — CHINA TIME VALLEY (2005).
4. Founding the Shenzhen Smart Wearable Industry Federation (FSW) and serving as its President (2016–present).
5. Leading Shenzhen’s successful campaign to be recognized as the “Capital of China’s Watch & Clock Industry.”
6. Heading the Chinese delegation to the BASELWORLD Watch & Jewellery Show (2008–2019), during which he organized high-level seminars and exchange events that helped Shenzhen and the Canton of Bern in Switzerland become sister cities.
7. Playing an important role, since 2011, in the negotiations and subsequent working groups for the China–Switzerland Free Trade Agreement.
当“智能化”遇上高级制表
When “Smart” Meets Haute Horlogerie
当人们谈到“智能化”时，第一时间想到的往往是手机、汽车或可穿戴设备。但事实上，在钟表这个承载数百年传统与工艺的行业里，智能化的浪潮同样正在发生，并以更为隐性却深远的方式改变着整个格局。
When people think of “smart technology,” they usually picture phones, cars, or wearables. Yet the centuries-old craft of fine watchmaking is also quietly riding the wave of smart technology, in ways less obvious but profoundly transformative.
今天的高级制表，不只是外观设计和品牌文化的延伸，更是设备、软件、材料以及应用场景全方位智能化的成果。这场“智能”转型，正在把“机械艺术”与“科技逻辑”结合起来，让传统制表焕发出新的生命力。
Today’s haute horlogerie is thriving not just on design and heritage, but on smart innovations in equipment, software, materials, and even how brands engage their audiences. This “smart” transformation merges the artistry of mechanical watchmaking with the logic of modern technology, breathing new life into the craft.
设备的智能化：精密仪器的革新
Smart Equipment: A Precision Machinery Revolution
高级制表一直以来以手工技艺闻名，但进入 2000 年后，机械设备的智能化已成为行业不可或缺的基础。CNC 多轴加工设备可以在微米级完成切割与打磨，激光雕刻与 3D 打印突破了手工极限，高放大倍数的影像仪已成为制造每一个零件必不可少的品控流程。即便是一颗擒纵叉或游丝，也可能需要数十道自动化工序才能确保质量稳定。
High-end watch ateliers have long been synonymous with handcraftsmanship. But since the 2000s, intelligent machinery has become an indispensable foundation of the industry. Modern CNC multi-axis milling centers sculpt parts with sub-micron tolerances; laser engraving and 3D printing have expanded shapes beyond the limits of handcraft; and high-magnification imaging systems are now critical for quality control of every component. Even a tiny escapement fork or hairspring might require dozens of automated steps to ensure consistent quality.
这种革新并没有削弱制表师的地位，反而让他们能够专注于复杂工艺与创意表达。过去需要数周才能完成的零件，如今能在数日内反复试制并保持精度。
Far from replacing artisans, these machines free them to concentrate on complex craftsmanship and creative expression. Parts that previously required weeks to complete can now be produced in a matter of days, allowing multiple iterations without compromising precision.
软件的智能化：研发与检测的数字化
Smart Software: Digital Design, Testing, and Experience
软件已成为现代制表背后的“隐形建筑师”。CAD 与 AI 仿真帮助工程师在样机问世前优化机芯结构，大幅降低试错成本。
Software is the “invisible architect” behind modern watchmaking. Computer-aided design (CAD) and AI-driven simulations optimize movement architecture before any prototype is built, significantly reducing costly trial-and-error.
消费者端也快速数字化：AR 试戴、区块链防伪认证、数字孪生体验，都在提升信任与互动。
Consumers also benefit: augmented reality (AR) try-ons, blockchain-based authenticity certificates, and digital twin experiences enhance trust and engagement.
过去复杂的机构难以实现，如今却在数码软件和加工中心的配合下成为出品。
Mechanisms that were once too complex to realize can now be brought to life through the synergy of advanced software and modern machining centers.
材料的智能化：跨学科创新
Smart Materials: Cross-Disciplinary Innovation
理查德·米勒将航天碳纤维复合材料引入制表，使腕表在坚固与轻盈之间达到全新平衡。2017 年 RM 50-03 仅重 40 克。硅游丝让机芯更抗磁、更稳定。
Richard Mille introduced aerospace-grade carbon fiber composites into watchmaking, achieving a new balance between strength and lightness (e.g., the RM 50-03 in 2017 weighs only ~40 g)[7]. Silicon hairsprings offer anti-magnetic properties and greater stability, significantly improving movement precision and longevity[8].
中国的蓝思科技与大族激光，从手表玻璃和激光设备起步，如今成为市值千亿的科技巨头。不仅仅服务于钟表行业，正成为智能手机和智能终端的全球核心供应商。
China’s Lens Technology (founded 1993)[9] and Han’s Laser (founded 1996)[10] both began in the watch industry and have since grown into multi-billion-dollar technology leaders. Not only do they remain key suppliers for watchmaking, but they have also become core suppliers for the global smartphone and smart device sectors.
体育竞技中的时间实验室
Sporting Arenas: Timekeeping’s Ultimate Test
欧米茄自 1932 年起担任奥运官方计时，不断引入起跑感应器与高速摄像。精工自 1985 年起服务世界田径赛事。TAG Heuer 在 F1 计时上革新，并将于 2025 年回归。理查德·米勒则让纳达尔佩戴百万级陀飞轮参赛。回顾历史，原来手表其实是最早的“智能”先行者。
Omega has been the official timekeeper of the Olympics since 1932[2]. Seiko has been the timekeeper for World Athletics events since 1985[3]. TAG Heuer revolutionized Formula 1 timing during its tenure as official timekeeper (1992–2003) and will return in 2025[4]. Richard Mille has tested million-dollar tourbillon watches on Rafael Nadal in live matches[5]. Looking back, watches were in fact the earliest pioneers of “smart” technology.
数字智能与消费者连接
Digital Intelligence and Consumer Connection
AI 与大数据帮助品牌分析社交媒体和消费趋势，从而做出个性化推荐。区块链与物联网保证真伪与溯源。
AI and big data help brands analyze social media and consumer trends, enabling more personalized offerings. Blockchain and the Internet of Things (IoT) ensure product authenticity and traceability, strengthening consumer trust[6].
传统与智能的双重崛起
Tradition Meets Intelligence: A Dual Renaissance
与此同时，瑞士高级品牌更加聚焦于独特优势——通过智能制造与创意提升价值与质量，而不是与硅谷拼功能和拼数量。
At the same time, Swiss luxury watch brands have doubled down on their unique strengths — leveraging intelligent manufacturing and creative innovation to enhance value and quality — rather than attempting to compete with Silicon Valley on functionality or volume.
根据瑞士钟表工业联合会（FH），2024 年瑞士钟表出口总额 260 亿瑞郎，同比下降 2.8%；出口量 1530 万只，下降 9.4%。低于 3000 瑞郎的手表下降 15.6%，高端手表增长 1.0%。钢表下滑 9.8%，贵金属表上升 2.2%。对美国出口增长 5.0%。
According to the Federation of the Swiss Watch Industry (FH), Swiss watch exports in 2024 totaled CHF 26.0 billion, a decrease of 2.8% from the previous year, with 15.3 million units exported (–9.4%). Watches priced under CHF 3,000 saw a 15.6% decline in export value, while those above CHF 3,000 increased by 1.0%. Steel watch exports fell by 9.8% in value, whereas those of precious metal watches rose by 2.2%. Exports to the United States grew by 5.0%[12][13][14].
这些数据凸显出行业“极化”：数量上智能表主导，但价值上高级制表坚挺。
These figures highlight a polarized industry: smartwatches dominate in units sold, but haute horlogerie continues to thrive in terms of sales value[11].
在这一轮由智能智造、数字技术与材料创新共同推动的结构性变革中，产业本身也需要新的组织方式与公共场域去承载从技术到价值的转化。
In the current wave of structural transformation—driven by intelligent manufacturing, digital technologies, and material innovation—the industry itself requires new forms of organization and shared public platforms to translate technological capability into lasting value.
正是在这样的背景下，China(Shenzhen) Watch Week（深圳[中国]手表周）逐渐形成其现实意义。
It is within this context that China (Shenzhen) Watch Week has taken on its contemporary relevance.
它并非单一展会，而是一种以“时间产业”为核心的周期性产业协同平台：通过在同一时间窗口内整合高级制表、智能穿戴、智能智造、检测认证、材料与应用场景，构建一个可被理解、被对话、被验证的产业整体。
Rather than functioning as a single, standalone exhibition, it operates as a cyclical, industry-wide collaboration platform centered on the broader time-based industry. By bringing together haute horology, smart wearables, intelligent manufacturing, testing and certification, advanced materials, and real-world application scenarios within the same time frame, the platform enables the industry to be understood, discussed, and validated as an integrated whole.
这一平台的价值，并不在于展示“新技术本身”，而在于为传统制表工艺与智能化能力之间，提供一个持续发生连接的空间。
The true value of this platform does not lie in showcasing “new technologies” in isolation. Instead, it creates a continuously evolving space for connection—where traditional watchmaking craftsmanship and intelligent systems can meaningfully interact over time.
文中所提及的设备智能化、软件系统、材料跨界与体育计时实验，只有在产业链上下游能够真实互动、在国际语境中被反复讨论与检验时，才能从“技术优势”转化为“品牌价值”和“产业价值”。
Technological developments such as equipment intelligence, software systems, cross-disciplinary materials, and experimental applications in sports timing can only evolve from technical advantages into brand value and industrial value when genuine interaction occurs across the supply chain, and when these ideas are repeatedly examined, debated, and tested within an international context.
从这个意义上看，China(Shenzhen) Watch Week 更像是一种“产业级实验室”。
From this perspective, China (Shenzhen) Watch Week functions more like an “industry-scale laboratory.”
它并不试图用智能产品去替代高级制表，而是让智能化成为支撑工艺深化、品质提升与价值重构的底层条件。
It does not seek to replace haute watchmaking with smart products; rather, it positions intelligence as a foundational condition—one that supports deeper craftsmanship, higher quality standards, and the long-term reconstruction of value.
这种逻辑，也正与深圳长期以来在制造、工程与系统集成层面的积累高度契合。
The logic aligns naturally with Shenzhen’s long-standing strengths in manufacturing depth, engineering capability, and system-level integration, making the city uniquely suited to host such an evolving industrial platform.
脚注 Footnotes
[1] Zhu Shunhua is a veteran of China’s watch industry, currently serving as President of the Shenzhen Watch & Clock Association and Chairman of the Shenzhen Wearable Technology Association. He has been deeply involved in the development of the Chinese and global watch industry for nearly 40 years.
朱舜华，中国钟表行业资深专家，现任深圳市钟表行业协会会长、深圳市智能穿戴产业联合会创会会长，深度参与中外钟表产业发展近 40 年。
[2] Omega has been the official timekeeper of the Olympic Games since 1932, introducing photo-finish and electronic start block innovations.
欧米茄自 1932 年起成为奥运会官方计时商，并率先引入了照片终点判定与电子起跑器等创新技术。
[3] Seiko has timed World Athletics events since 1985, covering more than 190 major competitions with state-of-the-art timing systems.
精工自 1985 年以来担任世界田径锦标赛官方计时，累计覆盖超过 190 场国际大赛，使用了最先进的计时系统。
[4] TAG Heuer revolutionized Formula 1 timing during its tenure as official timekeeper (1992–2003) and will return in 2025 under a 10-year partnership.
泰格豪雅在担任 F1 官方计时（1992–2003）期间革新了赛事计时方式，并将在 2025 年以 10 年合作协议身份重返赛场。
[5] Richard Mille partnered with Rafael Nadal to develop ultra-light tourbillon watches tested in live competition, withstanding shocks over 12,000 g’s.
理查德·米勒与网球冠军纳达尔合作开发超轻陀飞轮，并在真实比赛中测试，能承受超过 12,000 倍重力冲击。
[6] Breitling introduced blockchain-based digital passports for all new watches in late 2020, ensuring verifiable authenticity and transparent ownership history.
百年灵自 2020 年底起为所有新款腕表引入基于区块链的数字护照，以确保可验证的真伪与透明的持有记录。
[7] Richard Mille unveiled the RM 50-03 McLaren F1 in 2017, a graphene composite chronograph weighing only ~40 grams, then the lightest of its kind.
理查德·米勒于 2017 年发布 RM 50-03 McLaren F1 石墨烯复合材料计时码表，全表重量仅约 40 克，是当时最轻的机械计时表。
[8] Patek Philippe, Rolex, and Omega adopted silicon hairsprings in the 2000s, citing their anti-magnetic, corrosion-resistant, and lubrication-free properties.
百达翡丽、劳力士与欧米茄在 2000 年代陆续采用硅质游丝，因其防磁、耐腐蚀及无需润滑的特性而大幅提升机芯稳定性。
[9] Lens Technology, founded in 1993 in Hunan, began as a watch-glass maker before pivoting to smartphone screens in the early 2000s; by 2021 it was valued over $22 billion.
蓝思科技 1993 年成立于湖南，最初专注制表玻璃，2000 年代转型为智能手机屏幕供应商；至 2021 年市值超过 220 亿美元。
[10] Han’s Laser, founded in 1996 in Shenzhen, evolved from a watch-industry laser supplier to one of the world’s leading laser equipment companies.
大族激光 1996 年创立于深圳，从表业激光供应商成长为全球领先的激光设备公司。
[11] Apple sold an estimated 50 million smartwatches in 2022, surpassing Swiss watch exports in units, while the latter continued to grow in total sales value.
苹果在 2022 年预计售出约 5000 万只智能手表，出货量超过瑞士制表业总出口，但瑞士表在销售总额上依然保持增长。
[12] Fédération de l’industrie horlogère suisse (FH). Swiss Watch Exports 2024: Annual Statistics Report. Neuchâtel: FH, January 2025.
瑞士钟表工业联合会（FH）。《2024 年瑞士钟表出口年度统计报告》。纳沙泰尔：FH，2025 年 1 月。指出瑞士钟表出口额下降 2.8%，总额为 260 亿瑞郎。
[13] Fédération de l’industrie horlogère suisse (FH). Press Release: December 2024 Watch Exports. Neuchâtel: FH, January 2025.
瑞士钟表工业联合会（FH）。《2024 年 12 月钟表出口新闻稿》。纳沙泰尔：FH，2025 年 1 月。指出 2024 年出口总量为 1530 万只，3000 瑞郎以下手表出口额下跌 15.6%，高端手表出口额增长 1.0%。
[14] Fédération de l’industrie horlogère suisse (FH). Swiss Watch Exports – Market Overview 2024. Neuchâtel: FH, January 2025.
瑞士钟表工业联合会（FH）。《2024 年瑞士钟表出口市场概览》。纳沙泰尔：FH，2025 年 1 月。指出钢制手表出口额下降 9.8%，贵金属手表增长 2.2%，对美国出口增长 5.0%。
Bibliography 参考文献
Patek Philippe. Silicon in Watchmaking: Technical Innovations. Geneva: Patek Philippe SA, 2010.
百达翡丽。《硅材质在制表中的应用》。日内瓦：百达翡丽公司，2010 年。
Richard Mille. RM 50-03 McLaren F1: Technical Release. Les Breuleux: Richard Mille SA, 2017.
理查德·米勒。《RM 50-03 McLaren F1 技术资料》。勒布勒厄：理查德·米勒公司，2017 年。
Breitling. Breitling Introduces Digital Passports Powered by Blockchain. Press release, October 2020.
百年灵。《百年灵推出区块链数字护照》。新闻稿，2020 年 10 月。
Lens Technology. Annual Report 2021. Hunan: Lens Technology Co., Ltd., 2021.
蓝思科技。《2021 年年度报告》。湖南：蓝思科技股份有限公司，2021 年。
Han’s Laser. Company Profile. Shenzhen: Han’s Laser Technology Industry Group Co., Ltd., 2024.
大族激光。《企业简介》。深圳：大族激光科技产业集团股份有限公司，2024 年。
Seiko. World Athletics Official Timekeeping. Tokyo: Seiko Holdings Corporation, 2024.
精工。《世界田径官方计时》。东京：精工控股株式会社，2024 年。
Omega. Timekeeping at the Olympic Games. Biel: Omega SA, 2024.
欧米茄。《奥运会官方计时》。比尔：欧米茄公司，2024 年。
TAG Heuer. TAG Heuer Returns as Official Timekeeper of Formula 1. La Chaux-de-Fonds: TAG Heuer SA, 2025.
泰格豪雅。《泰格豪雅重返 F1 官方计时》。拉绍德封：泰格豪雅公司，2025 年。
Fédération de l’industrie horlogère suisse (FH). Press Release: December 2024 Watch Exports. Neuchâtel: FH, January 2025. Accessed October 2025. https://www.fhs.swiss/pdf/communique_240112_a.pdf
瑞士钟表工业联合会（FH）。《2024 年 12 月钟表出口新闻稿》。纳沙泰尔：FH，2025 年 1 月。https://www.fhs.swiss/pdf/communique_240112_a.pdf
Fédération de l’industrie horlogère suisse (FH). Swiss Watch Exports – Market Overview 2024. Neuchâtel: FH, January 2025. Accessed October 2025. https://www.fhs.swiss/eng/2025_01_30_00_statistics.html
瑞士钟表工业联合会（FH）。《2024 年瑞士钟表出口市场概览》。纳沙泰尔：FH，2025 年 1 月。https://www.fhs.swiss/eng/2025_01_30_00_statistics.html
Fédération de l’industrie horlogère suisse (FH). Swiss Watch Exports 2024: Annual Statistics Report. Neuchâtel: FH, January 2025. Accessed October 2025. https://www.fhs.swiss/eng/2025_01_30_00_statistics.html
瑞士钟表工业联合会（FH）。《2024 年瑞士钟表出口年度统计报告》。纳沙泰尔：FH，2025 年 1 月。https://www.fhs.swiss/eng/2025_01_30_00_statistics.html
合作机构
联系方式
